Last week I shared how the Universal Commerce Protocol is changing online commerce.

Here's what's happened since: UCP is now live in Google AI Mode and Gemini. When someone asks an AI assistant to find and buy a product, UCP-enabled merchants show up. Everyone else doesn't.

This isn't theoretical anymore.

Google, Shopify, Stripe, Visa, Mastercard, and 20+ other partners have already endorsed the protocol. The infrastructure is built. The traffic is flowing.

The question is whether your products are discoverable.

If you have a Stripe account, you can be UCP-compatible in under 10 minutes—no developers, no custom integration, no spec to read.

[Build a Shopping Agent with Lovable →]

The window to be early is closing. The merchants who move now get discovered while the ecosystem is still forming.