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#BreakTheBias – get inspired by the stories of our team riders Anna Gasser and Ivika Jürgenson |
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| Hey ma! |
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“you are good, for a woman” is outdated
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On International Women’s Day 2022 we want to celebrate the ones who get rid of the prejudices with their outstanding talents in a male-dominated scene. Legends like Jess Kimura paved the way and resolved the statement “you are good, for a woman”. The next generation of female street riders follows in her footsteps. Ivika Jürgenson excites with her epic parts in movies like “The Uninvited” as well as in her clips in the latest Vans “Oasen” video. She has already proven that she shreds on an equal footing with her male counterparts. Learn more about Ivika's attitude towards her goals in our story. |
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Anna Gasser’s career as an inspiration for women snowboarders
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At the latest when Anna Gasser sent her first Cab Triple Underflip in Stubai the snowboard world realized that female riders have reached the same level as the male riders. With her second Olympic gold medal in Beijing this year, Anna underlined her status in the scene and inspired female riders all over the world. The Red Bull documentation “The Spark Within” presents her impressive path to the podiums of the international snowboarding scene.
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By women for women – we know our shit!
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We know our shit! That’s more than a slogan. Whether it is snowboarding, freeskiing, skateboarding, or surfing, we live our sports and set our goals to help you to live out your passion. We women at Blue Tomato try out the gear ourselves, so we can give you all the expertise you need for your moment of wow. See for yourself and maybe we catch up at the snowpark, your local street spot, or at your favourite wave. Meanwhile we keep shredding to get you the best possible advice for your next ride, so we can #BreakTheBias and remove the gender gap.
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Media owner and publisher: Blue Tomato GmbH Hochstrasse 628, 8970 Schladming Trading company, Commercial Court of Registration: Leoben, Commercial Register No.: 80499 g, VAT No.: ATU 30097105 Executive Director: Adam Ellis | |
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